When material objects are given as gifts, in many cultures they are traditionally packaged in some manner. For example, in Western culture, gifts are often wrapped in wrapping cardboard and accompanied by a gift agenda which may commentary the occasion, the giftee's name, and the giver's name. In Chinese culture, cardinal wrapping connotes luck.
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By extension the nomenclature gift can refer to anything that makes the other Gourmet Gift Baskets greater gay or less sad, especially as a favour, including forgiveness and kindness (even when the other is not kind).